Sales

Salesforce & Marketo Administrator/Business Development, Effective School Solutions, Summit, NJ 2018-Present

Salesforce CRM construction & maintenance; report generation & data analysis; sales coordination & support; lead generation; email marketing; business development; conference & trade show planning.

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Sales Coordinator & Salesforce Administrator, REDCOM Design & Construction LLC, Westfield, NJ 2014-2017

Provided support/direction to sales department; monitored operations, organized logistics of field sales team covering Tri-State area. Coordinated tasks/information within department, and with engineers, architects, and estimators; ensured all personnel met deadlines. Developed/maintained Salesforce CRM database, generated reports, analyzed statistics. Drafted, reviewed, edited, designed communications, marketing materials, website information; trade show organization and planning.

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Business Development Manager, Global Underwriters Agency, Metuchen, NJ 2013-2014

Responsible for internal sales and marketing efforts of property & casualty insurance agency. Also handled lead generation, database creation and management; appointment setting for licensed sales producers. Industries of note included Transportation, Construction, Solid Waste, Wholesale Distribution, Landscaping, Snow & Ice Removal, Health & Fitness Centers.

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Sales & Marketing Manager/Writer, EP Publications, Woodcliff Lake, NJ 2013

Contact current and prospective customers for digital magazine advertising, promotion of education and information services; also write articles for monthly publication.

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Admissions Representative, The Chubb Institute, North Brunswick, NJ 2007

Contacted prospective students, invited candidates in to explore career options, gave tours of the facility, enrolled students in various training & education programs, discussed grants, loans, tuition, financial aid.

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Internet & Phone Sales Manager, DCH Brunswick Toyota, North Brunswick, NJ 2006

Promoted from customer representative to Internet & Phone Sales Manager. Able to maintain expected sales level of 300 vehicles per month, with ten representatives handling inbound calls and emails regarding vehicle availability, pricing, and scheduling test drives with floor salespeople.

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Alumni Phonathon Manager, New Jersey City University, Jersey City, NJ 2002-2004

Started the Alumni Phonathon department. Originally supervised six students; contacted alumni for various fundraising initiatives, university projects, and special events. Showed consistent increase in revenue and donors over two-year period. Success of department necessitated physical relocation, with construction of new calling area and expansion to sixteen callers. Coordinated mass mailings; developed website information and promotional materials.

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Subscription & Membership Manager, New Jersey Performing Arts Center, Newark, NJ 1999-2002

Created Subscription phone sales department. Responsible for recruiting, interviewing, hiring, training, scheduling. Extensive documentation of statistical information, lead management, data collection, result tracking. Handled ticket packages, special promotions, customer service issues. Expanded by starting Membership phone department, including new acquisitions, renewals, special gifts. Supervised both rooms, totaling twenty-five callers; hired two assistants. Generated over $1,000,000 in ticket revenue. Doubled amount of pledges received and dollars raised for membership department over two-year period.

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Sales Representative, WD&S Publishing, Metuchen, NJ 1997-1999

Provided newsletters and other information products to auto dealership personnel. Promoted conferences and involvement in regional development programs. Proofread materials, contributed editorial suggestions.

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Attorney Sales Representative, Lawyers Diary and Manual, Newark, NJ 1995

Contacted attorneys by phone for legal directory, with a circulation encompassing seven states. Offered directory listings, other print & Internet advertising opportunities.

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Retail Manager, Changes, New Brunswick, NJ 1991-1992

Responsible for retail store dealing in clothing, jewelry, music, other accessories. Ordered/purchased merchandise; met with vendors; addressed customer service issues. Handled banking, accounting, bookkeeping, and the training/supervision of employees.

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Principal Clerk/Bookkeeper, Rutgers University, New Brunswick, NJ 1990-1991

Monitored student billing/tuition collection/loan payments; assisted students. Maintained financial aid records, calculated and distributed refunds. Reconciled income accounts, maintained cash records, deposited funds.

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